about

The woman behind Soul Good

Text reads 'Live Well & Post Well' in dark blue letters in a circular pattern on a black background.
Text reads 'Live Well & Post Well' in dark blue letters in a circular pattern on a black background.

I built this because I needed it.

I started Soul Good while doing social media for a local boutique, because I needed something that was mine, something flexible enough to fit around my actual life. Hashimoto's, a teenager, a husband who works from home, a dog underfoot, the whole beautiful mess.

So I built a business that serves my life instead of swallowing it. No Fridays. No work after 2pm. And my own content runs in the background so my clients get the same freedom.

That's the whole point: when you live well, you post well.

Learn more

a few fun facts

Concerts & Bonnaroo

Two people standing in front of the Bonnaroo music festival arch at sunset. The arch is decorated with colorful flowers and neon digital graphics.

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the ocean

Woman with long, wavy hair leaning over a metal railing along a body of water, with a cloudy sky above.

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Empty outdoor seating area with six wicker chairs and two large beige umbrellas with brown borders, overlooking a cloudy sky and water, framed by green foliage at the top.

my fam bam

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Two kittens, one with light gray and white fur and blue eyes, and the other with orange tabby fur and blue eyes, snuggling together on white fabric.

rebuilding my community

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my motto

your Content should work for your business while you live your life.

I don't guess at your voice or hand you generic AI mush. Everything sounds exactly like you, because the craft is in the voice work, not avoiding the tool.

When you work with me, you work with me. No team, no templates, no hidden hands. Just real strategy, real content, and a system that actually sticks.

work with me
A woman sitting on grass in a park, wearing sunglasses and smiling, with her eyes closed, sunlight and shadows on the ground.
A woman with tattoos on her arm, dressed in a white tank top and navy wide-leg pants, stands on a sidewalk holding a straw hat and wearing metallic high heels. She has sunglasses on her head and is smiling at the camera with a park with trees and fall foliage in the background.
A woman sitting at an outdoor table by a fountain, using her phone and laptop. She has tattoos on her arms and legs, wears a white top and dark pants, and has a denim jacket draped over the chair. A straw hat and sunglasses rest on the table. A shopping bag with colorful straps is on the ground nearby.

founder

Claire thorn

If you're juggling a business, a life, and all the marketing, I know exactly how that feels. I built Soul Good because I needed it too. I help women-led and military-affiliated business owners take content off their plates and still show up in a way that feels real, so you can get back to what matters. Let's make your marketing feel soul good.

Person sitting outdoors on grass, using a silver MacBook laptop, wearing light blue jeans and tan Birkenstock shoes.

work with me

ready for consistent content that makes life feel good?

A straw hat, a pair of beige shoes, sunglasses, a MacBook with a peace sign sticker, and a laptop.
let's do it