Challenge:
The owner had a loyal following and a beautiful shop, but posting was occasional and mostly product photos, with very few Reels and almost no reach on Facebook. She wanted her social to feel like walking into the store, without having to think about it herself.

Strategy:
Weekly in-store content capture paired with a simple review and approval process. A steady rhythm of short, atmospheric Reels and photo posts, each with captions written in the owner’s own voice, sharing her story, her buying trips, the makers she carries, and the people who shop with her.

Results (first full month):

• 4x more accounts reached (1,355 to 5,497)

• 2.6x more views (8,825 to 23,106)

• 3.4x more engagement, with 60% more engagement per post

• New followers up from 4 to 30

• Instagram Reels up from 3 to 13